A Guide to Choosing the Right Flyer Size (with Examples)
Flyers are single-sheet ads that allow you to reach a targeted audience at minimal cost.
And they’re incredibly effective. In fact, according to the Data Marketing Association, flyers are the most memorable form of advertising, with 89% of people saying they remember its message.
This explains why flyers are used for event promotion, product launches, and to raise awareness about a cause or fundraiser.
But does flyer size matter? The short answer — yes.
In this post, I’ll teach you how to choose the right flyer size for your needs. (By the way, you can use our Flyer Maker or flyer templates to create a design fast).
Click to jump ahead:
- Standard flyer sizes explained
- How to choose the right flyer size for your needs
- Design considerations for different flyer sizes
- Conclusion
Standard flyer sizes explained
Flyers come in various shapes and sizes to accommodate different goals and budgets. For example, a large flyer is great when you have a lot to share while a smaller flyer is best for quick announcements.
Here’s an overview of standard flyer sizes.
- Standard (A4)
- US Letter
- A5
- Half-page
- Postcard
- Rack card
Flyer size in inches
| Format | Cover Size (Inch) |
| Standard (A4) | 8.3″ x 11.7″ |
| US Letter | 8.5″ x 11″ |
| A5 Flyers | 8.3” x 5.8” |
| Half Page | 8.5″ x 5.5″ |
| Postcard | 4″ x 6″ |
| Rack Card | 3.5″ x 8.5″ |
| Large Format | 11” × 17” |
Flyer size in centimeters
| Format | Cover Size (cm) |
| Standard (A4) | 21 x 29.7 |
| US Letter | 21.6 x 27.9 |
| A5 Flyers | 14.8 x 21 |
| Half Page | 21.6 x 14 |
| Postcard | 10.5 x 14.8 |
| Rack Card | 8.9 x 21.6 |
| Large Format | 27.9 × 43.2 |
Flyer size in millimeter
| Format | Cover Size (mm) |
| Standard (A4) | 210 x 297 |
| US Letter | 216 x 279 |
| A5 Flyers | 148 x 210 |
| Half Page | 216 x 140 |
| Postcard | 105 x 148 |
| Rack Card | 89 x 216 |
| Large Format | 279.4 × 431.8 |
Flyer size in pixel
| Format | Cover Size (pixels) |
| Standard (A4) | 595 x 842 |
| US Letter | 816 x 1054 |
| A5 Flyers | 559 x 793 |
| Half Page | 816 x 529 |
| Postcard | 396 x 559 |
| Rack Card | 336 x 816 |
| Large Format | 1056 × 1632 |
A4 (8.3″ x 11.7″ or 210mm x 297mm)
A4 flyers are great when you need to incorporate charts, graphs, or infographics to explain a product or service. These flyers are handy in business presentations, brochures (when folded neatly), and white papers.
For example, this flyer is uses text and visuals to explore animal behavior. It’d be a great fit in classrooms or the office lunch room to lighten up the mood.
US Letter (8.5″ x 11″ or 216mm x 279mm)
A US letter flyer is similar to an A4, but slightly bigger. Like the name suggests, this size is used in North America to make flyers and inserts.
US letter size is a great option when you need extra space for text and visuals but still want to have a flyer that’s easy to distribute.
Besides their use as inserts in newspapers, magazines, or brochures US Letter size flyers are great for promoting an event, advertising a sale, or spreading the word about your business.
A5 (5.8″ x 8.3″ or 148mm x 210mm)
A5 flyers hit the sweet spot between portability and impact which makes them perfect when you need to announce promotions and/or new products.
Not only is their size ideal to capture attention at takeaway spots or events, they can transform into rack cards (when printed double-sided).
This bridal shower A5 flyer conveys essential information without taking up too much space.
Half-page (8.5″ x 5.5″ or 216mm x 140mm)
Half-page flyers are perfect for creating coupons, announcing offers, and creating event invites because they can fit into envelopes and be sent to a target audience or left at reception counters.
This half-page flyer is compact and can be placed in a bar where potential customers will see it.
Postcard (4″ x 6″ or 105mm x 148mm):
Postcard flyers are small enough to be displayed at checkout counters, information desks, or promotional stands in stores.
Besides marketing, postcard flyers can be used as invitations, announcements, or as souvenir items.
This postcard flyer can be used in direct mail campaigns, handed out at events, or left in public spaces for broad distribution.
Rack cards (3.5″ x 8.5″ or 89mm x 216mm):
Rack cards are generally added as inserts in brochures or displayed events or stores.
They’re used to promote a business, products, or events. Other unique use cases include their ability to share valuable information, share special offers, or be used as mini-menus for restaurants or cafes.
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