Top Visual Communication Examples Explained
The way humans communicate today is radically different from years ago.
Instead of being limited by text to share information and convey emotion, people are now more visual and use infographics, emojis, gifs to tell stories that inform, engage, and inspire.
The rise of visual communication makes sense — images tap into our brain’s preference for visuals, which explains why they’re so practical and engaging.
However, visual communication is a broad term and can refer to an emoji, video, or anything between. To make sense of it all, I’ll explain the top visual communications in this blog.
PS: Infographics are powerful visual communication tools used on social media, reports, posters, presentations, and more. To create infographics quickly, check out our Infographic Maker or use our professionally designed infographic templates.
10 visual communication examples
Visual communication can be categorized into three categories — informative, engaging, and persuasive.
Here’s a brief overview of each type of visual communication.
- Informative: These visuals educate audiences about a specific topic, process, or outcome.
- Engaging: The goal here is to elicit emotions and create an impression.
- Persuasive: Illustrations or images that present a viewpoint or influence action.
Want to learn more about visual communication? Check out our video for a deep dive.
Informative visual communication examples
Informative visual communication refers to using illustrations, charts, and diagrams to make complex data or ideas easier to understand and remember.
Infographics
Infographics are a collection of images and/or data visualizations combined into a single graphic that provides an overview of a topic.
This infographic template uses icons and short text descriptions to provide insights into different aspects of renewable energy. It is organized into clear sections, which makes comprehension easy.
This process infographic shows step-by-step how people can celebrate Black History Month, making it a great option for anyone who needs an infographic to educate an audience.
To learn more about creating infographics, read our other blogs.
Charts and graphs
Charts and graphs convert raw, hard data into stunning visuals that reveal trends, patterns, and relationships without the viewer having to read the numbers themselves.
The most common types of charts and graphs are:
- Bar charts: A great way to compare different categories, but cannot be used to highlight trends over time.
- Pie charts: An excellent choice to show proportions of several categories, however, including too many data points leads to clutter.
- Line graphs: The best format to show trends and patterns over time, however, they cannot show discrete data such as the number of apples sold each day.
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